Drivers Present in the Business Environment

Rapid developments in the global marketplace, including technological advances, mushrooming consumer demands, new products, escalating globalization, and the implications of corporate reengineering and the restructuring, have fundamentally transformed the contemporary business climate. To compete in this changing business and technology environment, small businesses are constantly revising strategies to better manage their businesses.
ASP are seen as a way for a small business to overcome its technology, knowledge, and monetary limitations and compete with much larger firms.