THE VR-MALL ARCHITECTURE

The proposed architecture provides a generic framework for building an adaptive VR-mall, undertaking the tasks related to user profiling and monitoring, selection of the items best suited to the user profile, association of the relevant interaction methods, and dynamic formulation of the VR-worlds. In this sense, the tasks that need to be performed by the VR-mall maintainers are limited to the provision of the content—that is, the digital representations of the items merchandised through the VR-mall. The proposed architecture is depicted in Figure 1.